optimization of a web site is key for succsessfull business. Web site optimization (WSO) is the process of reducing web site size and complexity to maximize website performance. Website optimization can also include search engine optimization, pay per click optimization, and conversion rate optimization (getting more traffic and sales) as part of your overall site redesign process.

We offer expert website optimization services and Speed, a book about WSO from New Riders. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines, search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site.

Search engine optimization can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. As a marketing strategy for increasing a site's relevance, search engine optimization considers how search algorithms work and what people search for. search engine optimization efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.

Another class of techniques, known as black hat search engine optimization or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.